Archive for April 9th, 2008

30 Second Business Card Blink Test

April 9th, 2008

I like the practical advice mentioned in this article.


(Click on this image to get a closer look!)

Recently I took 66 business cards I’ve collected over the years and spread them out on the table. I closed my eyes for 30 seconds, opened them and took note of which cards stood out the most. And here’s what I noticed:

  • Red: every card that had red on it stood out
  • Picture: only a few cards had pictures of the cardholder. This not only made them stand out, but helped me connect faces with names and companies.
  • Vertical: several cards were formatted vertically, which caught my eye.
  • Black Background: most cards are white. The black ones REALLY stood out.
  • Image: cards with some sort of colorful image that took up at least one fourth of the total surface area captured my interest.

    • This was a very cool exercise that I recommend to everyone. Give it a shot and find out what makes effective business cards stand out! And don’t forget to put your OWN business card in the pile. You might be amazed at what you find. Or don’t find…

    LET ME ASK YA THIS…

    What makes your business card stand out?

    * * * *
    Reprinted from: HelloMyNameIsScottBlog.com
    Scott Ginsberg
    Author/Speaker/That guy with the nametag
    www.hellomynameisscott.com

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    Posted in Advice | Comments (9)