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Why would people want to keep your business card?

I really found this article useful: http://www.my2live.com/business/why-would-people-want-to-keep-your-business-card./

For all business people the business card is more that a slip of paper. It is a business persons image that has been built up after years of hard work. For many of the receivers of the small card it is just an advertisement.

With people that get cards all the time, you card is probably not any different to others. Actually they may look at getting your card as a bit of annoyance more litter for their pocket.

As a business owner and entrepreneur you need your business card kept, you need that card to get their attention. You need them to notice and remember your business card.

HOW to get them to keep your Card

First you will need to find out what would make you keep peoples card

1: Lots of people use cards to link to hard to get products, they will never throw away the card of a person or service supplier that they need.

2:Imagine getting handed a card with details of an important person or intermediary, somebody that could help you in the future. (you would never throw the card away.)

3:.Would you keep a card that supplied a product or service that a relative or friend could possibly use now or in the future. (Of coarse)

That’s the beauty of business cards

So keeping the card for non business reason’s is also something that you have to think of when getting your card designed and made.

Unfortunately people see business cards as just a contact card and miss a great marketing opportunity. An opportunity that may never come back .

How to keep your Business Card Kept

It may sound easy but the secret is to supply a business card with information on it that people want to keep. You can do this by using the back of your card or getting a card with extra folds, these give the opportunity to hold more information. If you have information that people need on your card they will not throw it away.

For a building product salesman, he might want to put specs or calcs so that it is more easy to use his products than a competitors.

Many people will suggest lots of alternatives for getting people to keep your card they mostly have to do with putting useful information on it.

But no matter what design you use for your card you must keep in mind some simple rules. Lots of different types of people may see you card so design for a broad market. Make your card easy to read with you contact details clearly visible. Lastly make your card work for you and help you build your business.

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